He later cited examples of Uber partnering with Dreamforce in the cloud software company’s efforts to collect one million books for k-12 students, and said Uber drivers would be delivering toys to children in low-income households this holiday season.

At Salesforce‘s annual Dreamforce conference, which CEO Marc Benioff said attracted 170,000 registered attendees to San Francisco this week, the focus on empowering its customers’ customers has been especially prevalent. “That’s exciting”, he says. Kalanick told the story of how when the first cars appeared on streets alongside horses there was a rule that someone had to walk in front of the auto waving two flags to warn people a vehicle was coming. That’s our whole thing. Learn how to apply agile marketing at our roadshow in SF. The ride-hailing service is now in more than 300 cities and sees an average of 1,000 rides per minute around the world, according to Kalanick. In addition, 50 percent of drivers this week are driving less than 10 hours. Among those participating in this mega convention was Uber CEO Travis Kalanick who hinted the rideshare company may someday turn to robots to deliver service. From this appearance, it would seem that the company is looking to pass off a better image of itself as it continues to expand to new markets and even explores the possibility of a potential public offering in the future. “There’s a lot of promise in it. Thirty thousand people in the USA alone die in auto accidents every year”, he said.

SalesforceIoT cloud integration with Microsoft is part of a new collaboration between the two systems that will also encompass Salesforce for Office, integration with Sharepoint and OneDrive, integration with Windows10 as well as Wave, PowerBI and Excel Integration. “What if that number were zero…and there was no more traffic?” he asked. With Uber, you can see that [AI] is a disruptor, but are you going to be a part of the future or resist it?

“What we say: Taxi drivers are good people, they’re just treated badly”, he said. We can only do something at Salesforce and then influence from there.

Kalanick continued by saying: “There’s interesting things that will happen when driverless technology exists”. “Does Uber have a heart?” asked Benioff in what would normally have been an easy question for any CEO to answer.

“The goal is going to be to fill every elementary classroom in San Francisco”, San Francisco Unified School District Superintendent Richard Carranza said.

“There wasn’t a dry eye in the house, NFL Hall of Famers were tearing up”, Kalanick said, who confessed he was extremely nervous about being on the talk show.

At least you can if startup SalesLoft, an Atlanta-based startup that helps salespeople sift through leads, gets its way. Where there’s higher demand the Uber app automatically also raises prices, but that’s not an ideal outcome. Real-time demand prediction is a key aspect of Uber’s technology. With the touch of a button from your phone, you can experience your own private driver. Chime in here, and we’ll share the results.

VB’s research team is studying web-personalization…