On Monday, Google announced the creation of a new company – Alphabet – to rule over Google and its various offspring.

The world has relied so much on Google that the news of the powerful company transforming into a holding called Alphabet has kept everyone looking out for the next events.

Google is now an Alphabet company, the biggest of the new brand, but still one of many.

Alphabet will run Google’s X Lab skunkworks, along with Google’s prototype drone delivery service and other advanced projects, including presumably its self-driving cars and its robotics division. That should give a clearer picture of how Google’s core Internet business is performing, separate from other ventures, said analyst Colin Gillis of the investment firm BGC Partners.

Larry Page will now play the top role at Alphabet while Sergey Brin will act as president of the newly formed entity.

In a surprise announcement, Technology giant Google announced its intent of forming a new parent company by the name of Alphabet. Both Page and Brin will be exclusively responsible for determining the compensation of the CEOs in each spin-off company and they’ve introduced segment reporting for Google’s Q4 results, where the internet company’s financials will be provided separately from the rest of Alphabet businesses as a whole. Google Ventures and Capital will also become part of the new structure, according to Page. “That could happen”, he added.

But it may not be a ultimate signal to change in the current management structure, since Pichai has already been overseeing many of Google’s core operations, Gillis said. The company’s two classes of shares will continue to trade on Nasdaq as GOOGL and GOOG. “We do all of our business online, and Google could really affect us”, said Jennifer Blakeley, who in 2008 registered Alphabet Photography as an online retail store selling printed photos of buildings and natural formations that look like letters.

Each company under Alphabet will have its own CEO.

Mr Page will become chief executive of Alphabet, with senior vice president Sundar Pichai becoming CEO of Google.

Google’s head of product, 43-year-old Sundar Pichai, will become the CEO of Google. It looks like Page and Brin are bored of Google and want to go full Tony Stark.

Robin Richmond, managing director of Edinburgh-based digital marketing agency 8 Million Stories, said consumers were unlikely to see major changes under the shake-up, with popular products and apps such as YouTube, Gmail and Google Maps retaining their familiar look and names.