It will reportedly have something called a “3D touch display”, meaning its touchscreen can detect three different levels of pressure.

But is that really what consumers want? The new venue also happens to be the same hall in which the late Steve Jobs unveiled the Apple II computer in 1977. Their answers may surprise you. However, iPhone 6S is likely to be outshined by other huge and groundbreaking products.

Reports from 9to5Mac and notes shared by analysts say that the iPhone 6S camera will finally get an upgrade from 8 megapixels to a 12 megapixels camera. (NASDAQ:AAPL)’s annual event, iPhone 6 remains the most popular iPhone based on adoption rates.

The NYT report indicates that the Apple TV plans to target casual gamers rather than hard-core ones who might prefer high-end consoles like Xbox One from Microsoft, PlayStation 4 from Sony.

According to various sources, the upcoming event will serve as the main stage for the official introduction of the new iPad Pro.

“Apple and its suppliers have invested heavily in iPhone Force Touch in 2015 and we believe 2016 new models will stick with a similar Force Touch structure as used in 2015″, he wrote.

However, the iPhone’s implementation of this technology will possibly be far more advanced.

Also at the september 9 event, which is scheduled to start at 10 a.m. PST, Apple is widely expected to announce new iPads, including one with a larger screen, alongside new Apple Watches. This will also be an opportunity for Apple to bring in a feature that’s unique to its line of smartphones. But the rumour mill has been going overtime again this year, regarding the possible launch of an updated Apple TV set-top box, marking the company’s more serious attitude towards upending the television industry with a subscription model, in addition to a new focus on casual games. Apple’s latest phones have had record sales of 183 million in the last nine months, and experts predict that the new phones will have only under-the-hood improvements such as a faster processor and high-resolution cameras along with new colours. Specifically speaking, Apple will likely make the new iPhones available for preorder on Friday, September 11.