ASX-listed mobile marketing and payments company, Mobile Embrace (ASX: MBE), has bought Vizmond Media for $2.5 million with a potential contingent consideration of up to a further $3.5 million over three years.

Mobile payments and marketing company Mobile Embrace has lifted its full-year profit 22 per cent and is predicting further growth in the rapidly expanding industry.

The acquisition is expected to be immediately EPS accretive with forecast revenue of 2.5 million and EBITDA of 1 million in FY2016.

“This has strategically positioned the business to benefit from the global uptake of mobile, which is now growing at a considerable pace and is a part of our everyday life”, Mr Thorpe said.

“Normally Christmas is our quietest period but it went completely the opposite way”, he told AAP.

“We saw a lot of growth because Australians have got to a point where they see the mobile phone as a payment device. We’ve also got great 4G networks and the screen sizes, so you can actually see what you’re buying”.

Today, the company reported a 71% increase in full-year revenue of $33.02 million – up from $19.27 million in the 2014 financial year and a 62% increase in earnings before interest, tax, depreciation and amortisation (EBITDA) to $5.09 million.

“The push for us rolling out our assets globally is what you’ll see from us in 2015-16″.

Vizmond’s technology powers an array of turnkey customer acquisition solutions which include: data validation and cleansing, custom tracking, in-depth reporting, customised customer profiling and demographic targeting. “It automates a lot of the processes for customer acquisitions and monetisation”, Mr Thorpe said.

Mobile Embrace shares jumped more than 11% to $0.295.