Two staff members rushed to his aid and helped him to his feet.

The company statement released later said that Harald Krueger was assessed by a doctor moments after the incident and is now recovering well.

According to his spokesman, Krueger had not been feeling well this morning before the press conference and the incident happened after he had returned from recent trips overseas. This was his first press conference as the CEO of BMW.

Krueger collapsed as he was commenting on BMW’s newest fashions throughout a information convention.

Witnesses said he stumbled backwards just five minutes into the event. Schoeberl said there is nothing serious and the condition of Krueger is not worrisome.

Later, a BMW spokesperson stated that the company will try to redo the press conference at a later stage.

The German vehicle firm is unveiling a new version of its super-luxury 7-Series Sedan, but the stricken CEO’s health scare has now taken poll position in auto fans’ news feeds.

A round table Krueger was to hold with journalists was instead conducted by the company’s CFO.

Alongside Volkswagen and Daimler, BMW has a prime place in the huge exhibition, where more than 1,000 exhibitors have their latest models.