Intex also aims to more than double its turnover to $1.5 billion (Rs.9,000 crore) during the current financial year.

Bansal, going on to add that it was primarily because of his tremendous popularity among the youth that had made the company decide to work with him and improve its presence in Andhra Pradesh and Telangana.As for Mahesh Babu himself, he said he was honoured to be associated with an Indian brand that was taking on the might of foreign brands. Intex believes that association with Mahesh Babu will help it reach new targets.

It is equipped with a 13MP rear Sony camera, while there is a 5MP front facing camera on board.

The specs sheet shows the Intex Aqua Trend as a 5-inch handset with a 720p display.

The Intex Aqua Trend is powered with best in class 3000 mAh battery, basks of a super smooth Android OS Lollipop 5.1 and a 1.3 GHz Quad Core Processor that provides efficient multi-tasking with great ease on a 2 GB RAM supported by an advanced MT6735 chipset. The phone is priced at Rs 9,444. 500 crore on research and development, apart from Rs.

He said the mobile phone business contributed to about 80 per cent of the company’s revenue, with the rest made up by consumer durables, including LED television sets, washing machines and other information technology products.

The Intex Aqua Trend is one of the rare 4G models from Intex, the last one being the Intex Aqua 4G+ which we covered back in June. “Out of which, 85 per cent would be spent on mobile only”, Keshav Bansal commented during the press conference after the launch of Intex Aqua Trend. “As for features, they are what people look for, in these handsets”.