“HBO Now brings compelling content and choice to Verizon broadband customers today-and exciting possibilities for HBO content within Verizon’s pending mobile video service”.

One of the biggest names looking to get into the HBO Now market is Verizon.

“Our customers want choice in accessing premium content when and where they choose, on a variety of devices”, Ben Grad, Verizon’s executive director of content strategy and acquisition, said in announcing the pact.

Verizon’s press release also suggests that HBO – specifically, “HBO content” – will also be coming to the new “over the top” video service it is planning for its wireless service, but that’s a bit deceptive. They are allowed to use the HBO NOW app on their Android phone, Amazon Fire tablet, iPad, iPhone and Apple TV by selecting “Verizon” from the list of providers upon signing up.

The companies announced the agreement Tuesday to make HBO Now available for Verizon customers. There was no word on which shows or movies would be available on Verizon’s mobile video service, or further details on when it is scheduled to launch, though some speculate it could bow before the end of the summer. An HBO Now subscription currently costs $15 per month and new customers will receive a 30-day free trial.

“This agreement with Verizon represents the commitment our companies share to respond to changing consumer behavior”, Jeff Dallesandro, HBO’s senior vice president of worldwide digital distribution, said in a statement.

It’s important to note that customers of Verizon’s FiOS TV will not have the option of subscribing exclusively to HBO Now, instead they will have to buy the proper HBO TV service, which includes access to HBO Go.