Inspired by an April New Yorker article, Facebook was curious as to how people translate the social norm of laughter onto their online personalities.
Facebook has more of a breakdown here.
Well now you can tell exactly how your e-laughing compares with the average joe’s, after Facebook [fortune-stock symbol=”FB”] published an analysis on it’s research blog.
Facebook set out to understand “written laughter” in a recent study and gather data on how people use different types, such as “haha“, “hehe“, “lol” and emojis. The darker the green, the more popular a laugh is in that state.
They found that laughter was quite common with 15 per cent of people including laughter in a post or comment.
For those people who e-laughed, the Facebook team also analysed how many times they actually did.
“Haha” won out with 51 per cent. Emoji took second place with 33 percent and the “hehe” trailed behind at 13 percent.
Only a tiny 2 per cent posted “lol”, which was once the go-to phrase for online laughing.
Although the four-letter “haha” and “hehe” are most common, six-letter permutations are also common, although “haha”-ers are slightly more open to using an odd or particularly long number of letters”.
Gender, age and location also seemed to have an effect.
“Young people and women prefer emoji whereas men prefer longer “hehes”, the team said. The regular expressions for laughter were automatically identified in texts, including variants such as haha, hehe, emoji, and lol.
The study confirmed this, showing that the peaks in the even numbers indicate that people treat the has and hes as building blocks, and usually prefer not to add extra letters.
