Google-Twitter search partnership is coming to your desktop

Google-Twitter search partnership is coming to your desktop

The Twitter logo is shown on an LCD screen.



Google Search has finally started displaying relevant tweets from Twitter in its search results on Desktop.

To recall, earlier this year, Google had teamed up with Twitter to display the tweets in Search results on mobile devices (Android and iOS).

Both Google and Bing are competing to prove that they are the best way to find Twitter tweets. However, that deal expired in 2011 and was not renewed due to past Twitter COO Ali Rowghani wanting more control over user content. Google and Twitter signed a deal in 2009 to do the same.

The agreement could help boost engagement at Twitter, which has seen growth sputter compared with other social networks. In addition, current Twitter users will benefit greatly by having the Google search platform increase their follower base.

When the deal was first announced back in May, Google’s Senior Product Manager Ardan Arac declared that this is a great way to get real-time information when something important is taking place. In an update Friday, Arac said, “We’ve extended this to desktop now too, and in English everywhere”.

On Friday, for instance, a search for “President Obama” returned recent tweets from Obama’s Twitter account near the top of the page, below a few news articles.

Leave a Reply