A swirl of dots in Google’s colors will also appear when a spoken command for information is being processed or one of the company’s other services is performing a task. Similarly, with Google’s new logo, the company is opting for a similar style by using a Sans-serif typeface. Graphic designers have noted that the new logo, with its emphasized circles, has a friendlier vibe. Google blog post says, “Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens”.

New Google logo still remains wordmark but comes with a change font, an interesting twist of colous to make it look more playful than what it was originally.

So, what prompted Google to make these changes?

Google is using the sans-serif typeface for the logo and this updated logo looks more modern and mischievous.

We loved the old logo, and we loved what Google was. Apparently, the old logo weighed over 14,000 bytes where as the new one weighs just 305 bytes which means that the new logo can be used on all sorts on networks.

The company said in their blogpost that the changes is a way for them to acknowledge how much Google has changed and how much technology around the platform, apps and devices where Google is operating has changed.

Google is now no longer a site you would visit on a desktop computer.

Copping the perks of the new logo up is the smaller file size it has, making loading easier. Sleek new design, or did Google miss the mark on this one? Google’s group has said that the before logo obliged it to render another lightweight logo each time a client got to the web index on a low speed association.

The company has incorporated this big change only a few weeks after the big internal shake-up that happened when Sundar Pichai was named the CEO of the Google while Larry Page and Sergey Brin exited to form an umbrella company called Alphabet under which Google and company’s other projects will fall. This “g” becomes more colourfully striped and is replaced by a letter in uppercase.

For instance, a colorful mic lets you know how you are interacting with Google whether you are talking, typing, or tapping.