The ladylike design also has practical functionality with deep sides, a wide under band and compression crucial for post-mastectomy recovery periods.

Stella – the daughter of singer Sir Paul McCartney – has pulled Cara Delevingne onboard to model the range after dropping Kate Moss, who was the face of her first breast cancer awareness campaign a year ago.

“While most people are aware of the awful disease, many forget to take the steps to make the effort to detect it at its early stages, so I designed a set to remind women to consider their health and visit their doctor regularly. We wanted to bring something feminine and attractive into a bra that is taboo”, Stella told The Telegraph.

The bra is named the Louise Listening Bra, after Linda’s middle name. And for this good cause Stella has roped in supermodel Cara Delevingne to star in the campaign.

Stella McCartney created a new lingerie line for women who have had double mastectomies.

Finding a bra post surgery can be hard with uncomfortable underwire that has many women settling on unflattering sports bras and camisoles. Linda lost her battle with breast cancer in 1998, just three years after she was diagnosed. McCartney is using the lingerie launch as a platform to raise awareness and funds by donating proceeds to the Hello lovely Foundation, an organization committed to building a center in London for breast cancer patients and their families.

The bra can be preordered at Stella’s shop, where it’ll be exclusively available from October 1.

We’ve long known that it doesn’t matter what size cup you are, your girls deserve to be supported by a handsome bra. “There are so many different emotions attached to the tragic realities of having had a double mastectomy…we just wanted to make something that allows women undergoing this to have something to be proud of, something with no shame attached”.

Unlike most bra of its ilk, which favor sexless utilitarianism over aesthetics, “Louise Listening” pale-pink lace details in addition to technical support and comfort.

‘We actively bring artists, brands and other activists into this conversation in hopes that together we can achieve a better understanding of breast cancer and finding sustainable ways of preventing this illness’.