A representative for Best Buy says the Apple Watches are sold on a first-come, initially served premise, so there is no compelling reason to hold them ahead of time or calendar a period to lift one up.

According to stats from NPD Group, as reported by Bloomberg, watch sales in the U.S. landed at 927,500 watches (and $375 million) in June.

Although Apple’s third quarter earnings did not break down watch sales, looking at the “other” category figures, the device brought in nearly $1 billion in sales last quarter. There was a 14 percent decline in unit sales, which was the largest drop since 2008, said Fred Levin, head of NPD’s luxury division, according to Bloomberg. Consequently, this very category-watches between $50 and $999-experienced a year-to-year sales drop in June.

Apple: The value and models accessible, on the other hand, are somewhat distinctive, best case scenario Buy than at Apple stores.

Levin also points to fashion brands like Timex, Tissot and Guess as having an adverse effect on the market.

NPD’s U.S. watch data estimates sales of about 70 brands through department stores, national chains and independent jewelers. Analysts add that watch buyers may be shelling out more for an Apple Watch than traditional watches. Elmar Mock, one of the inventors of the Swatch, warned in March that Apple may cause an “ice age” for the industry, according to Bloomberg. The computer maker has already shaken up the music market with its iTunes software, while its iPhone supplanted Nokia Oyj’s dominance. The company said June 22 revenue in the unit containing its timepiece rose by about $950 million in the three months through June compared with the first three months of the year.

There’s a new way to get the Apple Watch – you now can buy it at Best Buy. Consumers are opting to pay up for the Apple Watch which starts from $349 for the most basic model to $17,000 for an 18-karat gold version.