Apple, Samsung lose tablet share in Q2, Huawei enters top 5

“The overall growth of the smartphone market was not only driven by the success of premium flagship devices from Samsung, Apple, and others, but more importantly by the abundance of affordable handsets that continue to drive shipments in many key markets”, said Anthony Scarsella, research manager with IDC’s mobile phone team, in a prepared statement.



Apple Inc. (NASDAQ:AAPL) shares were down Wednesday following an IDC report that the global tablet market was down 7% in the 2Q versus the same period past year. According to IDC, 44.7 million tablets were shipped from April through June of this year, compared with the 48 million that were shipped during the same three month period last year. Huawei made its debut in the top five last quarter as well, increasing shipments almost 250 percent year over year. Samsung retained its number two ranking with 7.7 million units sold and not so modest 17 percent market share in the second quarter of 2015.

The IDC says it’s seeing a shift in the vendor landscape as Apple and Samsung – traditionally the top two vendors – lost market share.

Cementing its place as the third biggest tablet vendor in the world, Lenovo saw tablet sales grow 6.8 percent year on year, selling 2.5 million devices during the three months and claiming 5.7 percent of the market.

“Longer life cycles, increased competition from other categories such as larger smartphones, combined with the fact that end users can install the latest operating systems on their older tablets has stifled the initial enthusiasm for these devices in the consumer market.”

Lenovo rounded out the top five with 16.2 million shipments, up from 15.8 million in 2014’s second quarter. Ubrani says 2-in-1 tablets and new software features like iOS 9’s multitasking should bring growth to the market. Huawei’s tablet shipments rose 103.6%, while LG’s rose 246.4%. Overall, top 5 vendors accounted for 54% of the total market, the research firm said.

Apple Samsung lose tablet market share in Q2 as LG Huawei capitalize despite shrinking market

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