“Those missed ads, usually accomplished with the help of Ad Block Plus, are effectively lost business”, P.J. Bednarski pointed out in an Online Video Daily post on Friday. That said, the rise of Content Blocking is highly expected to strongly pose a threat to the mobile advertising industry.

Apple’s new App Transport Security (ATS) feature, set to be introduced alongside iOS 9 in September, will require all content that arrives on an iPhone to use the HTTPS encryption standard. The tech giant isn’t powering the ad blocking tool itself, rather it is allowing developers to create apps to work with the browser in its iOS 9. “As Apple explains on its Developer Site, content blocking also lets you block ‘cookies, images, resources, pop-ups and other content.’ That means things like autoplay videos can be blocked, as well as invisible tracking scripts that follow you around the web, comprising your privacy unknowingly”.

Mobile advertising is a big business globally and is also increasing at a great pace.

The iOS 9’s Content Blocking feature will largely cripple the said industry, considering that there are millions of Apple gadgets that are being used on a regular basis. If these iPhone and iPad owners activate ad blocking then it will generate less revenue to online advertising companies.

Apple iOS 9 to come with Ad Blocking feature, but according to the company, it won’t allow ad blocking within apps.

The desktop version of Safari has always been pre-installed with ad-blocking software.

Tech Times has reported that the new iOS 9 will be readily prepared with a Content Blocker feature. “The Apple News app will include articles from many news publishers such as Daily Mail, The Atlantic, Time Inc. and more”. Now, the Cupertino-based high-tech tremendous decided to add to Content Blockers to every one gadgets by having iOS nine – and that is already… This new announcement stirred a very troubling reaction from online publishers and advertisers.