This will be followed by reduced pricing. Digital-only national subscriptions-which exclude local news on mobile platforms-have a standard rate of $99 per year.

Amazon has established four Prime Now hubs in southern California to serve its Prime members with superfast delivery on tens of thousands of items including paper towels, chilled and frozen items like milk and ice cream, and televisions and Kindle devices. As of today, Amazon is beginning to offer cheap Washington Post subscriptions as a benefit to Prime subscribers.

As if Amazon Prime wasn’t awesome enough, subscribers can now get six months of the Washington Post digital edition for free. Then, after the six months are over, the cost will only be $3.99 a month. The Post logged its best-ever month online in June, when it counted 54.4 million uniques.

Still, this is a notable tie-up.

Now a year-long subscription to the digital edition of the Post costs $195, far less than either The Wall Street Journal or New York Times.

The Washington Post, an award-winning news organization with more than 60 Pulitzer Prizes, offers readers engaging national and worldwide reporting, striking photography, and informative graphics.

The move comes at an interesting time for the publishing industry. That will lead businesses to look toward other means of monetization – like the less-blockable native ads or subscription models, for example.

Bezos said a year ago that he believed he could use the knowledge it took to build Amazon (AMZN), which recently surpassed Wal-Mart (WMT) as the world’s biggest retailer, to improving the Washington Post’s digital presence.